CHICAGO, IL – June 7, 2011 - Fast moving start-up Position Tech jukes its way into what many consider to be one of the most difficult industries to penetrate - the athletic goods industry.

When four young college graduates from Northern Illinois University set out to create a brand that they envisioned to be sitting next to the likes of Nike and Under Armour, many considered them to be overly ambitious and slightly naïve.

Three years later, the former NCAA athletes have unlocked the doors to several big box retailers and e-commerce outlets. Position Tech’s football cleat system can be found at the following e-commerce and retail locations: Dick’s Sporting Goods, Modell’s Sporting Goods, Footlocker, Eastbay, Champs Sports, and Dunham’s Sports.

“We are very excited to be at such great retail locations in time for the upcoming football season,” said Dan Nicholson, Vice President of Sales, and former Division One quarterback. “The replacement cleat has seen minimal innovation since its inception in 1922 - we are going to change the way athletes think about replacement cleats.”

The product is a customizable replacement cleat system for football players. The cleat system is comprised of four different cleats that are used in conjunction with one another to create custom cleat layouts based on a player’s position and playing style.

While this David vs. Goliath battle has just begun for Position Tech, the founders are still ecstatic with the progress they have made thus far. Nicholson says, “The road to retail is not a straight shot, nor is it predictable. It’s funny- now when I see products on the retail shelves I have a true appreciation for the effort it took to get them there.”

FORMER BEAR LINEBACKER, HUNTER HILLENMEYER HOSTING FREE HIGH SCHOOL FOOTBALL CLINIC

2011 Position Clinic

CHICAGO, IL – June 22, 2011 –

Former Chicago Bears linebacker, Hunter Hillenmeyer, and other NFL athletes, are teaming up with athletic cleat manufacturer Position Tech and Gatorade to host a free football clinic for 8^th through 12^th grade players on July 9, 2011, at Northwestern University in Evanston, Illinois.

The clinic is “position-specific,” which means that athletes work at stations staffed by players and coaches who understand the unique challenges of a specific position. Throughout the day athletes will receive tips and advice from NFL players in the various areas of their game including: fundamental techniques, safety recommendations, and on-field drills. Athletes will also have a chance to put their skills to the test on official “combine style testing” stations.

The 5-hour event kicks off at 8am and concludes with lunch. All athletes must register at www.PositionClinic.com in order to participate in the clinic.

The event will be sponsored by Position Tech and Gatorade and will support the Gridiron Alliance, a charity that helps children who have been paralyzed while playing school sports. “Position Tech is very excited to offer a position-specific clinic geared to young football players, and to contribute to the important work of the Gridiron Alliance,” says Christian Anderson, Position Tech spokesperson.

A fast growing player in the billion dollar sporting goods industry, Chicago-based Position Tech offers products that are tailored to each athlete’s specific position and skill requirements. Founded by former NCAA athletes, Position Tech is committed to educational outreach and public service. “The 2011 Position Clinic is an opportunity to educate young athletes in some of the more technical aspects of player strategy and to raise money for a great cause,” says Anderson.

For more information, please contact Position Tech at 773.904.2355 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

CHICAGO, IL – November 16, 2010 – Position Tech, a manufacturer of customizable replacement football cleats, has received approval by the National Collegiate Athletic Association (NCAA) for use of its cleats by NCAA football players. The cleats meet all competitive and safety regulations at the NCAA level.

Position Tech’s cleats are now approved by both the NCAA and NFHS (National Federation of State High School Associations). High school players throughout the country have been using Position Tech’s cleats, and college players will now be able to reap the benefits of customizing their footwear to suit their specific position and playing style.

About Position Tech, LLC

Position Tech was founded in 2008 by former NCAA football players who realized that in the history of football footwear, cleats have never been designed for specific positions on the field. Despite the different positions and needs of players, everyone still wears the same generic replacement cleats.

The Position Tech’s customizable replacement cleat system has been precision-engineered to offer the following distinct advantages:

• The agility cleat aids in rapid change of direction
• The balance cleat enhances stability and precision footwork
• The power cleat supports explosive force
• The speed cleat increases stride efficiency

Position Tech’s ½” replacement cleats are made from impact-modified nylon and carbon steel for superior durability. The cleats can be used on both natural grass and synthetic turf fields, and are compatible with all major shoe brands, including Nike, Under Armour, Reebok, New Balance, and Adidas.

CHICAGO, IL – September 28, 2010 – Position Tech, a new company founded by former NCAA football players from Northern Illinois University, today introduced the first customizable replacement football cleat system, enabling players to enhance their power, agility, balance and speed. The National Federation of High Schools has approved Position Tech cleats for use by high school players, as the cleats meet all of their safety guidelines, and NCAA approval of the Position Tech cleats system is pending. With the 2010 football season now underway, the Position Tech customizable replacement cleat system is a critical purchase for ensuring that players stay competitive throughout the football season.

“As former NCAA football players, we’re incredibly excited to bring this product to market,” said Erek Benz, CEO and co-founder of Position Tech. “In football, the demands upon each position differ significantly, from defensive linemen to wide receivers, and we know that successful footwork is instrumental to beating opponents. Position Tech is the first company to change the game by enabling players to better leverage their skills and talents through customizable performance cleats.”

“Many of my players are wearing Position Tech’s replacement cleats, and have told me they feel as if they have an advantage out on the playing field,” said Steve Nye, head football coach at Brother Rice High School in Chicago, Illinois. “As a coach in such a competitive game, I am looking for every edge I can, and Position Tech delivers.”

While playing NCAA football in college, Position Tech’s founders were never satisfied with current generic cleat options, as they are not customized for players’ various positions and playing styles. They realized that the football cleat is one of the few key elements of football players’ equipment that has not been significantly updated since the 1920s. The Position Tech customizable replacement cleat system has been precision-engineered to offer these distinct advantages and benefits:

• The agility cleat aids in rapid change of direction, offering greater traction and stability, enabling rapid direction shifts, and facilitating precision cutting
• The balance cleat enhances stability and precise footwork, aids in traction and stability, and facilitates precision footwork
• The power cleat supports explosive force, sharp, fast movements and increased power
• The speed cleat increases stride efficiency, facilitates quick deceleration, supports horizontal acceleration and vertical movement

The unique cleat design integrates both positive and negative traction elements into the standard conical design, and Position Tech’s innovative screw-in replacement cleat is patent-pending. Position Tech’s cleats are available for purchase on the Position Tech website at www.position-tech.com. The web site guides players through the purchase process, assessing their position and playing needs and then recommending appropriate customized replacement cleats.

About Position Tech, LLC